You started running.
Your socks should catch up.
We’re building performance running socks for the miles between your first proper run and wherever running takes you next.
GET IN EARLYFirst field tests: Tbilisi / Málaga
At first, you think shoes are everything.
You choose the shoes.
You download Strava.
Maybe you sign up for a 10K.
Then you start running longer.
That’s usually when socks suddenly stop being an afterthought.
We’d rather you figured it out early.
PROTOTYPE / 01Our first
running sock.
Designed around what actually changes once runs start getting longer.
- 01Fit that stays where it should.
- 02Cushioning only where it earns its place.
- 03Airflow where heat builds up.
- 04A toe seam you shouldn’t think about.
- 05Construction designed for repeat miles.
First colour
studies.
03 / COLOUR IN PROGRESS
White / Electric Blue
Hot Pink / Acid Green
Acid Green / Electric Blue
Colours and construction are being refined through field testing before production.
Your first 500K
changes a lot.
- 0–50K
Figuring it out.
- 50–150K
The first long runs.
- 150–300K
Maybe the first race.
- 300–500K
You have opinions about socks now.
AFTERGLOW is being made for everything that happens in between.
FOLLOW THE FIRST 500K
FIELD NOTES / 001BEFORE THE RESULTS
We’re still
making it better.
The first AFTERGLOW prototypes are being developed in Tbilisi. We’re preparing to test with runners across different distances, shoes and conditions.
We’ll publish what works.
And what doesn’t.
You chose the shoes.
We’ll handle the socks.
For blue shoes and cool tones.
Colour above the shoe. Keep the rest simple.
A sharp contrast over a dark base.
A first visual exploration. No brand partnerships or fit recommendations. FIND YOUR MATCH — more to come.
The good part isn’t always the run.
Sometimes it’s the coffee after.
The person you met at kilometre six.
The race you signed up for without thinking.
The Sunday routine you didn’t have six months ago.
Miles.
Questions. Notes.
AFTERGLOW 01: what we will put to the test
Our first development note: the questions about fit, cushioning, mesh and repeated use we want to answer before production.
READ THE NOTE ↗
Which socks should you wear for running?
A straightforward first choice: size, thickness, toe construction and a short trial in your usual running shoes.
READ THE NOTE ↗Are technical running socks worth it?
Fit, bulk, moisture and seams: what changes with a running sock, and how to decide without buying for the sake of it.
READ THE NOTE ↗THE FIRST PAIR
IS COMING.
Field tests. Development notes.
First-drop access.